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​​Best In Class Support!                 

Given the pace of change in markets today, you need a team which not only understands the mindset of the most habitual social media consumers but, can place the trends in a more strategic context. That is what Lightwords team brings to the table. Decades of experience in understanding market change and drivers, applied to todays fast changing world.

Our Team

P Mayhew.jpgPeter Mayhew. Director LinkedIn_Logo30px.png

​Connected to imaging industry decision makers, leaders and influencers worldwide, Mr Mayhew is a results-driven market analyst with a thorough understanding of the latest product and technology trends in the digital imaging and printing markets. He has deep insight into adjacent industries including; commercial printing, recycled papers and, original and aftermarket inks and toners.

Mobile: +44 (0)779 332 4454



David Rocheleau.David Rocheleau.png

Independent Consultant

& Market Analyst

David Rocheleau has more than three decades of experience in the printer and supplies industry with specific expertise developing and delivering custom research.

Most recently he held the position of Vice President of Custom Research at Photizo Group. Prior to its acquisition, he held the same position at Lyra Research. At both companies he was responsible for the research direction, execution, and delivery of their custom research projects.

David has completed hundreds of proprietary research engagements for clients throughout the U.S., Europe and Asia. He is a frequent speaker at client events delivering research findings, proprietary analysis, market sizing forecasts and strategy guidance.

Prior to joining Lyra Research, Mr. Rocheleau was director of marketing at S.D. Warren Company. Mr. Rocheleau has also held senior marketing positions at both NEC Technologies and OKI. He holds undergraduate degrees in psychology/philosophy and engineering as well as a graduate degree in business. 

Phone: +1 508 414 8990



Ian Pilkington.IanP.jpg

Senior Consultant

Seasoned industry consultant with wide international experience of managing diverse projects with both technical, financial and marketing components. Previously, Mr Pilkington was a director of a major European Imaging supplies company.

Phone: +44 (0)1625 829641

Mobile: +44 (0)790 457 0874


​Our Consulting Partners

Tom Baratz.TomBaratz.jpg

Independent Consultant & Market Analyst

 Mr. Baratz has industry experience in printing and software technologies gained through work with OEM's, as an IT end user, and as a research consultant.

His expertise spans commercial digital printing, publishing and imaging markets including color printers, copiers, supplies, scanners, managed services, and document and workflow solutions.

Previously, he was Senior Project Manager and Industry Consultant for Lyra Research, Inc.

Mobile: +1 617 513 7470



Don Franz.Picture1.jpg

Group Publisher

Photo-Imaging News Inc.

Don Franz has been involved in the photography / photofinishing industry for 40 years,covering both the consumer and professional segments. As Group Publisher of the Photofinishing News International Media Group, he is responsible for their periodicals, the International Business Forum conferences in China, Germany, India and the USA,various published reports and the Global Syndicated Market Forecasting Program, which tracks nine individual countries in the Asia-Pacific region as well as sub-regional trends.

Don also writes for several international photo-imaging industry publications. He has been involved in many of the IS&T International Symposia on Photofinishing, and has spoken to numerous professional groups in the Australia, China, Europe, India, Japan,South Africa and the USA. Don frequently travels to international destinations, attending conferences and tradeshows as well as visiting photo industry members to help in his analysis of the local / regional markets.

​Photo Imaging News
10915 Bonita Beach Rd #1091
Bonita Springs FL 34135 USA
Phone: +1 239 992 4421 (GMT -5)
email: ​