2014-2020 Digital Fine Art Market:
A User Perspective Multi-Client Study
The market for Fine Art Papers which are compatible with
digital ink jet printing technology, is experiencing a period of growth.
However, little is known about the growth drivers or whether this growth is
sustainable over the longer term. This multi-client study aims to reveal the
needs and requirements of individual’s who produce Fine Art prints digitally.
The research study aims to educate subscribers about the current state of the market and the market drivers. In addition, the study will research the views and opinions of Fine Art media users to understand their brand and channel preferences, buying criteria, printing technology and critically, their media choices and rationale.
In addition, Lightwords plans to update its unique Fine Art Market forecast to reflect latest research findings and market trends, out to the year 2020.
research will be of interest to OEM’s, Paper Mills, Paper Coating Companies,
Converters, Paper Merchants, Distributers, Agents and Service Providers.
To produce this report, Lightwords will use three research resources:
- An online survey of qualified Fine Art media users targeting over 200 qualified respondents
- Phone based interviews with a range of Industry Experts
- Data-points from Lightwords Graphic Applications Service Workbook
Primary Research Study: Key Areas of Focus
Understanding the needs of individuals who produce Fine Art prints, digitally
Investigate users views and opinions of:
Major media brands (Both OEM & Non OEM)
Media characteristics and preferences
Key influences on users printing habits
How frequently users print both today and in the future
Where and how users buy media
Where and how users learn about fine art printing
Alternatives to printing and their influence
on a web based survey, Lightwords plans to target Professional Photographers,
Artists and Advanced Novices, Wide Format Printers and Service Providers
working in the production of creative artwork, portraiture, landscapes,
weddings and other event photography to understand a range of usage patterns
and preferences including the frequency of printing, reasons for media choice,
finish, weight and base tint requirements.
also aim to probe into the specific demands users make of their media such as
the use of high ink coverage, specialist or aftermarket ink usage, custom
finishing and archiving techniques.
project will consider a range of media types including Alpha Cellulose papers,
Cotton Based products and a wide range of Canvas and Poly Canvas media.
addition, Lightwords will include in this research an update to its Worldwide ink
jet Fine Art media market forecast workbook. The workbook includes shipment and
revenue data for 2014 to 2016 and, provides a forecast to 2020.
shall produce a client customizable, MS PowerPoint analysis with over 60 slides
featuring charts and graphics illustrating research findings.
will have the opportunity to provide direction to the key areas of focus for
the study and, have these reflected and emphasized in the final analysis and
will include a Worldwide, EMEA, North American and ROW in-depth, regional quantitative
analysis, in MS Excel format, which details media shipment and revenue data.
Clients will receive a comprehensive Analyst briefing with 5 hours of inquiry time to address questions from the reserach findings.
For more information Call: +44 (0)1270 878850